EITC Awareness Day marks the kick-off of a nationwide multilingual communication effort intended to increase awareness of EITC eligibility, encourage participation, and emphasize the filing of accurate returns. The day also highlights free tax preparation and electronic filing through Volunteer Income Tax Assistance (VITA)/Tax Counseling for the Elderly (TCE) sites and Free-File.
in 2025, EITC will reach a major milestone. The IRS is celebrating the 50th anniversary of EITC and the significant role it plays in strengthening America’s working families. With your help, they want to make Awareness Day bigger this year to increase eligibility awareness of refundable credits that many missed claiming. Along with the Earned Income Tax Credit (EITC), we want to include the Child Tax Credit, the Additional Child Tax Credit, the Credit for Other Dependents (CTC/ACTC/ODC), and the American Opportunity Tax Credit (AOTC).
What is Awareness Day? Community organizations, elected officials, state and local governments, schools, employers, and other interested parties, partner in a national effort to increase awareness of refundable credits by shining a large spotlight on them from various media sources. The Service wants to generate extensive media coverage on this specific day (or days in proximity) to increase awareness among potentially eligible taxpayers at the time when most of them are filing or getting ready to file their federal income tax returns. The IRS joins partners nationwide to launch the Awareness Day outreach campaign to ensure millions of workers get the credits they earned and deserve.
This intensive media coverage helps them reach the broadest possible range of eligible taxpayers, including the underserved populations and the newly eligible taxpayers.
